Practical guidance for better websites and digital decisions.

Well-sourced, plain-language articles on website strategy, content, search visibility, accessibility, platforms, and the decisions behind dependable digital work.

A new iPhone, and a good reason to check your website

Website & Local SEO

A new iPhone, and a good reason to check your website

Ever opened your website on your phone and wondered why it feels different? The new iPhone Duo is a good reason to talk about changing screens—and the people using them.

Sep 14, 2026 · 5 min read

Does Your Business Need a Custom Portal?

Website & Local SEO

Does Your Business Need a Custom Portal?

When requests, files, and updates live in several places, everyday work gets harder to follow. Here is when a custom portal can help—and when a simpler change may be enough.

Sep 10, 2026 · 5 min read

What Does a Professional Website Redesign Actually Include?

Website & Local SEO

What Does a Professional Website Redesign Actually Include?

A website redesign is more than a new look. Here is what a dependable engagement should cover—from discovery and content architecture through SEO migration, testing, launch, and handoff.

Aug 31, 2026 · 9 min read

Facebook, Google or a Website: What Does a Small Business Actually Need?

Getting Started

Facebook, Google or a Website: What Does a Small Business Actually Need?

Google helps people find you. Your website helps them trust you. Facebook helps them remember you. Here is what each one does—and the order to build them when time and money are limited.

Aug 24, 2026 · 6 min read

What Actually Happens When You Let AI Update Your Website

Website & Local SEO

What Actually Happens When You Let AI Update Your Website

68% of small businesses use AI regularly and 77% have no written policy for it. Here is what a block of AI-generated code actually does once it is pasted into a site builder - and which parts of it a non-technical owner can realistically catch.

Aug 17, 2026 · 8 min read

How to Get Your Small Business Online, in the Right Order

Getting Started

How to Get Your Small Business Online, in the Right Order

Getting online doesn't need a marketing degree or a big budget — it needs a few things done in the right order. Here's that order, starting with the free one that matters most.

Aug 12, 2026 · 4 min read

Which Social Media Platform Should a Small Business Actually Use?

Social Media

Which Social Media Platform Should a Small Business Actually Use?

Being on four platforms badly is worse than being on one platform well — a customer who finds three abandoned accounts learns something, and it isn't good. How to choose one and keep it alive.

Aug 10, 2026 · 4 min read

What Recent Google Business Profile Changes Mean for Small-Town Businesses

Website & Local SEO

What Recent Google Business Profile Changes Mean for Small-Town Businesses

Google Business Profile is often the first thing a potential customer sees about your business — before your website. Here's what's changed recently and what to check today.

Aug 5, 2026 · 5 min read

5 Signs Your Website Is Quietly Costing You Customers

Website & Local SEO

5 Signs Your Website Is Quietly Costing You Customers

A slow, cluttered, or hard-to-navigate website doesn't just look bad — it actively pushes potential customers toward your competitors. Here are the five most common culprits and how to fix them.

Jul 29, 2026 · 6 min read