Each project started with something practical that needed to work better. Here is how I turned those needs into clearer websites, stronger brands, and useful digital systems.
A closer look at website, brand, local search, and business-system work designed to function beyond launch.
From Facebook-only sales to a working online store and products stocked in 13 Nebraska stores.
A payment and tax problem became a broader brand and ecommerce project. I rebuilt the site, created the visual identity, developed more than 20 label variations, and continue to support new products and events.
A clearer website and corrected map listings for a business whose customers still need to find the physical store.
The site was rebuilt around completed pool projects, in-store brands, hiring needs, and the Valparaiso location. I also corrected Google and Apple Maps and continue to support campaigns and print materials.
A hand-coded Shopify site the owners can update themselves.
Original photography, editable menus and weekly specials, corrected map listings, and practical social guidance gave this small-town store one useful digital system instead of scattered updates.
Not every engagement is a finished website launch. These projects show the wider ways I help organizations communicate and operate.
One dependable source for schedules, sponsors, history, photography, and event-day updates during the town’s 150th celebration.
Social media, show-day photography, video, drone work, and planning for the organization’s next website.
A coordinated Shopify, barcode, label, tag, and training system designed so the owners can run daily retail tasks themselves.
A custom Nebraska resource platform shaped by firsthand experience, research, brand design, and information architecture.
Tell me what needs to work better—on the website, behind it, or across the systems your team uses every day.