Work / Website design · Brand identity · Label & packaging design
402 Tallow Co.
402 Tallow Co. went from selling only on Facebook to a full brand identity, a working online store, and shelf space in 13 Nebraska stores.
Challenge and requirements
402 Tallow Co. had a site up on a DIY platform, but the payment setup wasn't configured correctly — taxes weren't calculating right, which is the kind of thing that quietly costs real money on every order. Fixing that led to a much bigger project: the business had grown past a logo and label designs that varied by whatever they'd found last, and needed a real brand identity to match.
Strategy and implementation
- Corrected the Shopify payment and tax configuration using owner-approved business settings, then verified the checkout flow
- Rebuilt the site with a full product catalog and new content
- Designed a logo and a complete brand identity from the ground up
- Designed over 20 product label variations across different sizes and packaging types
- Built marketing materials for their Junkstock market debut — thank-you cards, info cards, and price signage — and worked their first sales day alongside them
- Continue as their on-call designer for new labels whenever a product or ingredient changes
Outcome and ongoing use
402 Tallow Co. now runs a working online store instead of relying on Facebook alone, and their products are stocked in 13 stores across the Clarkson and eastern Nebraska area. What started as a payment fix turned into an ongoing partnership — JindraWebDev remains their go-to for new labels, event materials, and design support as the business grows.
“From designing labels, helping finish our website, guiding us with marketing, helping us to understand what customers want to see, … and even helping us prepare for Junkstock — she has poured so much into our business. She's one of the main reasons Junkstock was a success for us sisters. … We've referred her to so many small businesses already because when you find someone talented, trustworthy, and passionate about helping small businesses grow, you shout it from the rooftops.”