01
Store design
A mobile-friendly Shopify storefront with clear navigation, useful product pages, strong calls-to-action, and styling that matches your brand.
An online store and an in-person sales system that work together.
I help small retailers turn products, labels, barcodes, photography, and checkout into one practical Shopify setup—then show the people running the business how to use it.
More than a storefront theme
The website is only one piece of a working retail setup.
A small shop may sell on Facebook, at markets, from a storefront, and eventually online. When those pieces are built separately, product names, prices, inventory, labels, and photographs drift apart—and every sale creates more manual work.
A thoughtful Shopify setup connects the customer-facing store to the work happening behind the counter. The goal is not to add technology for its own sake. It is to create a system the owner understands and can keep using after launch.
What is included
A store built around how you actually sell.
The exact scope changes by business, but these are the pieces I can bring together.
02
Catalog organization
Products, collections, variants, pricing, and descriptions organized so customers can understand what you sell and staff can maintain it.
03
Retail workflow setup
Practical help connecting Shopify with barcodes, product tags, label printing, and in-person selling tools.
04
Brand and packaging support
Logo use, shopping tags, product labels, typography, colors, and a style system that carries from the website to the physical sale.
05
Product and brand photography
Original photographs for product pages, homepage sections, and social media when the project needs visuals that feel like the real business.
06
Owner training
A guided handoff covering everyday product updates, inventory tasks, order basics, and the parts of Shopify your team will actually use.
A practical process
Start with the sales process, then build the store around it.
The right setup depends on what happens before, during, and after a customer buys.
1
Map the products and workflow
We review what you sell, where you sell it, how products are labeled, what already exists, and which tasks are creating the most friction.
2
Design and connect the pieces
I organize the catalog, build the customer-facing pages, apply the brand, and configure the tools needed for online and in-person sales.
3
Test, train, and keep building
We test real tasks, correct confusing steps, and walk through updates together. A store can launch in phases when the catalog or photography is still growing.
Related work
Shopify and retail work grounded in real operations.
These projects involve more than installing a theme. Each connects the website to the way the business sells and operates.
Online store + brand system
402 Tallow Co.
A rebuilt product catalog, corrected payment setup, full brand identity, and ongoing label and market support.
Custom Shopify theme
Uehling Gas N Go
A hand-coded store site with editable menus, specials, local products, original photography, and owner-controlled updates.
Active retail project
TK Retro Rack
Logo, shopping tags, Shopify setup, barcode and label workflows, training, and photography for a store that is still being built out.
An ecommerce build connected to real inventory and daily operations.
A Shopify store should make sense to customers and to the people responsible for products, fulfillment, pickup, returns, and updates. I organize the customer experience and the operational details together before launch.
Catalog and workflow planning
We define products, variants, SKUs, collections, inventory locations, photography, fulfillment methods, customer policies, and who will maintain the catalog.
Store experience
I design navigation, collection and product templates, search and filtering, trust content, cart behavior, and a mobile purchase path that matches how people shop.
Configuration and integration
I connect the approved domain, payments, shipping or pickup settings, notifications, analytics, and carefully selected apps or POS workflows.
Testing and training
I run test orders, review taxes and notifications with the owner, test fulfillment and refunds, document the workflow, and train the people managing the store.
Technical and systems considerations
The visible experience and the systems behind it are planned together. These are the details I review for this service.
- Account ownership and costsThe client owns the Shopify account, domain, payment relationship, app subscriptions, and billing. Recurring platform costs are approved before they are added.
- Product dataTitles, descriptions, options, variants, prices, inventory, barcodes, weights, photos, availability, and a repeatable method for future additions.
- OperationsShipping zones and rates, local pickup or delivery, inventory locations, order notifications, refund flow, staff permissions, and POS coordination when needed.
- Launch controlsTest orders, payment status, tax settings, policy pages, redirects, analytics, email notifications, mobile review, accessibility, and performance checks.
What I need from your team
Accurate product data, pricing, policies, tax and fulfillment decisions, product photography, legal business details, access to the domain and payment accounts, and a person authorized to approve test orders and launch.
What you receive
An organized Shopify storefront, configured customer and operational workflows, tested purchasing experience, launch checklist, and training for product and order management.
Scope note: I configure the approved business rules but do not provide tax, legal, accounting, payment-underwriting, inventory-finance, or shipping-carrier advice. Custom apps and complex ERP or POS integrations require separate technical scoping.
Frequently asked questions
The details business owners usually want to know.
Do I need to be ready to sell every product online?
No. Shopify can support in-person selling first while the online catalog is built in phases. The important part is setting up products and workflows in a way that will not need to be rebuilt later.
Can Shopify handle barcodes, labels, and in-person sales?
Yes. The right setup depends on your products, devices, label format, and selling process, but Shopify can connect the product catalog to barcode and in-person retail tools.
Will I be able to update products myself?
That is the goal. I organize the store around repeatable tasks and provide a practical walkthrough so you can change products, prices, images, and basic content without waiting on a developer.
Can you help if my Shopify store already exists?
Yes. I can review the current theme, navigation, product organization, checkout setup, and retail workflow, then recommend a focused cleanup or a larger redesign.
How much does a Shopify project cost?
The scope depends heavily on the product count, catalog condition, custom design, photography, and retail setup. I do not publish one price that fits every shop; after reviewing the current situation, I provide a written scope and estimate before work begins.
Service area
Shopify support for Nebraska shops, makers, and local retailers.
I work with small businesses throughout Omaha and Eastern Nebraska, including shops that sell from a storefront, at markets, through social media, or across several of those channels.
Omaha
Fremont
Blair
Hooper
Scribner
Uehling
Dodge
North Bend
Columbus
West Point
Wahoo
Lincoln
Eastern Nebraska
Ready for a clearer next step?
Let’s turn the scattered pieces into one usable store system.
Send your current Shopify link, Facebook page, product list, or a few photographs of what you sell. I will help identify the right first phase.