Logo design or refresh
A new mark, or a cleanup of the one you have — keeping whatever recognition you have already built rather than discarding it.
A visual identity that makes your business look like one business.
Logo, colors, and typography decided once and applied everywhere — so your website, your Facebook page, your invoices, and the sign on your door finally agree with each other.
Logo
Every format
Color
& type
Ready
To hand out
Why it matters
Inconsistency reads as “small” even when the work is excellent.
A customer sees your Facebook page, then your website, then your truck, then an invoice. If those four look like four different companies, they quietly adjust their sense of how established you are — usually without noticing they did it. Consistency is the cheapest credibility available to a small business.
Every file you will need
Vector files for signage and embroidery, transparent PNGs for the web, horizontal and stacked versions, and a simplified mark for small spaces.
Color palette
A working set of colors with the exact codes written down, so a printer, a sign shop, and your website all produce the same shade.
Typography direction
A headline face and a body face that read well on a phone, with clear rules for which to use where so choices stop being made ad hoc.
Social templates
Editable layouts for the posts you actually make — hours, promotions, announcements — so posting does not mean designing from scratch every time.
A short brand guide
A few pages you can forward to anyone who makes something for you. Not a fifty-page document nobody opens.
Brand work in practice
See how a clear identity helped 402 Tallow Co. grow beyond Facebook.
The project connected the logo, packaging, online store, and retail materials into one recognizable brand.
Read the 402 Tallow Co. case studyHow it works
Three steps, and you keep everything at the end.
1. Understand
Who you serve, and how you want to feel
A conversation about your customers and what you want them to think when they see your name. Not a mood board exercise.
2. Design
A focused set of directions
A small number of considered options rather than dozens of variations, then refinement on the one that fits.
3. Hand over
Files, codes, and a short guide
Everything organized and labeled, so you can hand a sign shop or printer exactly what they ask for without coming back to me.
Service area
Brand design serving Omaha, Fremont, and Eastern Nebraska.
Brand work happens largely over calls and shared files, so location matters less here than on other services — but being nearby means we can meet if that is easier.
Omaha
Fremont
Blair
Hooper
Scribner
Uehling
Dodge
North Bend
Columbus
West Point
Wahoo
Lincoln
A visual identity designed to stay consistent after handoff.
Brand design is more than selecting a logo. The goal is a flexible visual system that helps the same organization feel recognizable across its website, documents, social media, signage, and everyday customer touchpoints.
Brand discovery
I clarify the audience, positioning, personality, practical applications, competitive context, and what the current identity is failing to communicate.
Concept and refinement
I present a focused visual direction, explain the reasoning behind it, gather consolidated feedback, and refine the approved direction through the revision rounds in the proposal.
Identity system
The selected direction becomes a coordinated set of logo variations, color rules, typography, supporting elements, and examples of how the system should work.
Organized handoff
I prepare clearly named files for digital and print use, explain which version to use where, and provide a practical guide instead of an unexplained folder of assets.
Technical and systems considerations
The visible experience and the systems behind it are planned together. These are the details I review for this service.
- Logo variationsPrimary and secondary marks, simplified options when needed, one-color versions, minimum-size guidance, and clear-space or misuse notes.
- Color and typeDigital color values, print specifications when included, accessible color pairings, font hierarchy, and any licensing or account responsibilities.
- File inventorySVG, PNG, PDF, JPG, and source files as appropriate, with transparent, light-background, and dark-background options clearly labeled.
- ImplementationWebsite, social, document, email, signage, packaging, or template applications can be included so the identity is used consistently from day one.
What I need from your team
Honest input about the organization, examples of current materials, known applications, one decision process, and consolidated feedback tied to the agreed goals—not an open-ended vote on personal preferences.
What you receive
The approved identity assets, color and typography specifications, usage guidance, and any templates or rollout items named in the proposal.
Scope note: A visual identity is not automatically a full naming, audience-research, messaging, trademark, packaging, or enterprise brand-strategy engagement. Those needs should be identified and scoped before work begins.
FAQs
Common brand design questions.
Do I need a whole rebrand, or just a logo?
Most small businesses need less than they expect. If your logo is fine but your website, signage, and social pages all use different colors and fonts, the problem is consistency rather than the logo — and that is a much smaller piece of work.
What is wrong with a cheap online logo?
Usually nothing — right up until you need it somewhere new. Marketplace logos often arrive as one low-resolution file with no transparent version, no simplified mark for small sizes, and no color codes. Every future sign, shirt, or web header then becomes a fresh problem.
What files will I actually receive?
Your logo in the formats real vendors ask for: scalable vector files for signage and embroidery, transparent PNGs for the web, horizontal and stacked arrangements, and a simplified mark for small spaces — plus your exact color codes and font names in writing.
Can you work with the logo I already have?
Yes, and often that is the right call. If there is recognition built up in your current mark, keeping it and building a consistent palette and typography system around it preserves that while fixing how scattered everything looks.
How does this connect to my website?
Directly. Brand work done alongside a website means colors, type, and spacing get decided once and applied consistently, rather than a designer handing off files and a developer reinterpreting them. See website design.
Ready when you are
Let’s make everything look like it belongs together.
Send me what you have now — a logo, a Facebook page, a photo of your sign — and I will tell you honestly whether you need a rebrand or just some tidying up.